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Casas Por Cristo
Brand Identity Redesign
Fall 2021
Casas Por Cristo is a Christian organization located in four different countries in Central America. Their main mission is to build houses for people who cannot afford a stable home while connecting local communities during this building process. (Click here to access the full visual identity guideline)
Drawing from their brand value of connection, build, and christ, I decided to create a mirror structured logo with two wooden frames intersecting each other. Simplifying a house to its supportive structure of wooden frames and using the intersection of them symbolize connections. The cross symbol is also hidden within the intersection of this trademark.
Alternate Lockup Options and Secondary Visual Pattern
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